Built for D2C brands, Shopify founders, and ecommerce ops teams

Analytics for D2C Founders
Who Hate Spreadsheets.

Drop your Shopify export. See cohorts, returns, channel ROAS, and inventory forecasts — with the SQL behind every chart.

✓ Works with Shopify CSV exports✓ Anomaly alerts via WhatsApp✓ No BI tool needed

Where spreadsheets fail you

Three blind spots killing your margins right now.

No cohort analysis — no idea which acquisition channels retain customers

Cohort retention curves built from your order data in one query

Return rates visible only at month-end in a manual spreadsheet

Real-time anomaly alerts when return rates spike above baseline

ROAS numbers from ad platforms don't match actual revenue in your books

Channel ROAS calculated from your own transaction data — no platform bias

What WorkLiq does for D2C founders

Four capabilities built for ecommerce data

👥

Cohort Retention Analysis

Ask "show retention by acquisition month" — WorkLiq builds the cohort table from your order history, groups by join month, and plots drop-off curves. SQL shown. No spreadsheet required.

🗺

Geographic Arbitrage

Which cities generate your highest-margin orders? Which zipcodes are high-return risk? Drill by city, region, or pincode in plain English. Get the bar chart and the SQL simultaneously.

🔔

Anomaly Alerts on Order Spikes

If orders drop 40% on a Tuesday or returns spike on a product, WorkLiq detects it automatically and queues a WhatsApp alert — before your ops team notices.

📦

Inventory Forecast

ARIMA forecasting on SKU-level demand using your own order history. Next-month predictions with confidence intervals. Seasonal pattern detection included.

Case study

Riya Mehta, Co-founder at NestNook

D2C home decor brand, Pune — 3,000 orders/month across 4 channels

"Our Meta ROAS looked great in Ads Manager. WorkLiq showed us that after returns and cancellations, our actual net ROAS on Meta was 1.4x — we were effectively losing money. Shifted budget to organic and Google Shopping. Within 6 weeks margins improved by ₹3.2L. I now run this every Monday morning — takes 10 minutes instead of a full day."

₹3.2L

margin recovery in 6 weeks

1 day

weekly analysis cut to 10 min

4x

channels tracked without a BI tool

Drop your Shopify export and start

CSV, Excel, or JSON. Full cohort and ROAS analysis in under 60 seconds. No account required for the demo.

Try with sample data →

Pre-loaded with D2C retail data. No signup required.

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